The superiority of digital versus offset printing is often a highly debatable issue. The answer is not straightforward because like all things, both offset and digital printing techniques have their particular pros and cons. Even these pros and cons are highly dependent upon the situation in which they are most suitably utilized. Offset printing has existed for over 100 years. Its superiority was only tested within the last decade or so. This printing process is responsible for most of the printed media that has been available for most of its history.
The types of media include everything from advertisements to brochures. Offset printing was so revolutionary that it commercialized the entire printing industry. The offset printing process in its most basic form involves transferring applied ink from the plate in which it is applied onto a particular type of rubber sheet. Then paper is inverted onto this rubber sheet, and a roller of some kind is used to press the ink onto the paper. After printing, the paper is allowed to dry with the aid of additives that are added to the ink to allow it to dry swiftly. Digital printing involves a very different process. Most notably, the use of plates is nonexistent in digital printing.
Initially, digital printing produced lower quality prints as compared to professional offset printing. However, digital printing is beginning to bridge this gap, and the difference in printing techniques is negligible in most cases. Offset printing still is superior in producing both very large printed sheets and in quickly producing consistent large orders of quality prints. Digital printing is also bridging this gap in some forms of these types of printing capabilities, and the difference is more an issue of economics and preference rather than quality.
In a major market like the Atlanta metropolitan area, comprehensive companies makes deciding which process to utilize easy. You want a company that features both types of printing. This duality along with expert assistance makes any Atlanta printing company lauded and versatile. This versatility allows patrons to determine along with expert guidance which process best suits their needs and their budgets. Because clients often need to produce superior copies with some urgency, the ability to choose between the two options in one place that has both technologies, saves money, and more importantly saves valuable time.